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In this session, Kathy shares her journey in the event industry since 1994 and discusses the pivotal moment that led her to reevaluate her priorities. She emphasizes the importance of aligning business basics, understanding the target market, and creating a unique brand value. Kathy delves into the nine accelerators for business growth but focuses on the emotional aspect of entrepreneurship, urging listeners to believe in themselves, stay authentic, and prioritize self-care. She provides insights into pricing strategies, emphasizing the need for a clear and confident presentation of one's value.
Key Listener Takeaways:
Belief and authenticity
Originality pays
Business basics
Pricing with confidence
Automation and self-care
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