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Julianne Smith

Marketing Strategies That Will Work In 2024

In this session, Julianne discusses marketing strategies that will be effective in 2024. She emphasizes the challenges in the event industry, particularly the catch-22 of needing to attract new clients while serving current ones. The two traditional ways of growing a business: social media following and networking with wedding planners are scrutinized for their limitations. Julianne introduces four key marketing strategies for success in 2024: being the expert, focusing on client expectations, crystal clear messaging, and balancing lead sources. 

Key Listener Takeaways:

  • 80/20 rule

  • Client expectations

  • Crystal clear messaging

  • Balanced lead sources

  • Client acquisition ROI

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